Below are images for the 2012 Campaign entitled “Nameless?” As an introduction to the Acronym line we wanted to produce a collection of striking images that convey the uniqueness, versatility and ambiguity of #AcronymStyle.
“Why statues?” Well, we didn’t want to be traditional or predictable and use models; we also wanted to avoid the subtle element of distraction that often accompanies the presence of models. Our goal with this shoot was to remove the audience’s ability to project and interpret attitudes and personality from the living people in the scenes. It helps that these statues are mostly expressionless… “Who are they?”… “What do they do?”… “How do they act?” These questions really don’t matter as these figures can reflect almost anything you want them to. That’s the essence of the Acronym brand, the freedom to send any message you want. But who cares about this kind of art critique, we think these “Nameless?” figures are beautiful.
Photographer: Marc Allen
Creative Director: Justin Harrison
We hope that you find inspiration in the campaign images to combine shapes and create unique pieces. The #AcronymStyle blog will feature instructions on how to recreate some of the most popular looks from this campaign.
Design & Define, yourself.